Ever opened your Airtable and found it full of inconsistent names, weirdly formatted emails, or duplicate entries? That’s exactly what one of our clients was facing—with over 5,000 messy records spread across multiple tables.

The Problem

This fast-scaling startup had data coming in from forms, imports, and team members. The result?

• Names typed in all lowercase or ALL CAPS
• Emails with extra spaces and typos
• Phone numbers in 10 different formats
• Duplicated contacts and inconsistent tags

Their CRM reports were unreliable, automations were misfiring, and team confidence in the data was fading.

The Solution: One Smart Script

We built a custom Airtable script to instantly clean up the chaos. Here’s what it did in under 30 seconds:

• Capitalized names: Turned "john doe" into "John Doe"
• Trimmed and validated emails: Removed spaces, flagged invalid ones
• Standardized phone numbers: Reformatted into a consistent international style
• Removed duplicates: Merged identical records based on email
• Cleaned tags: Ensured consistent naming across categories

And because it ran inside Airtable, there was no need to export or rebuild anything—just click a button and watch the magic happen.

The Results

With a single script, the team:

• Cleaned 5,000+ records in seconds
• Improved automation accuracy instantly
• Boosted trust in reporting and dashboards
• Saved hours of manual cleanup every week

Most importantly, they could move fast again—without worrying about broken data.

Why This Works

Cleaning data manually is painful—and expensive. Scripts do it better, faster, and without human error. Airtable scripts in particular let you work inside your base with full control and context.

Thinking About Doing the Same?

If you’re spending time fixing your database instead of using it, one smart script could change everything. Whether it’s data cleanup, deduplication, or formatting—we can help you build it or show you how.

Want your Airtable to clean itself up? Let’s talk—we’ll help you get there.